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Web design, CMS and SEO of the website of Medical Publishing House Raikov :: Dji Design :: Superb Design on Superb Price

Medical Publishing House Raikov: Web design, CMS and SEO

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Web design, CMS and SEO of the website of Medical Publishing House Raikov

Company Description:

Medical Publishing House Raikov is among the leading publishers of medical literature in Bulgaria. The company has extensive experience in the publishing field, combining experience, professionalism and tradition with the latest trends and technologies in this area. The monographs, books and textbooks on medicine and dentistry published by the company enjoy the warm welcome among students, postgraduates and specialists.

The company strives through its titles to provide useful and relevant information to be useful for both doctors and patients.

The web design objective:

The client had an existing website but was unhappy with its web design and more importantly with the user experience that the site offered to its visitors – not functional search module, poorly implemented user registration procedure and confusing book ordering module. The unfriendly dynamically generated URLs and the poor performance in the search engine results meant that there was a lot of room for search engine optimization. Notable examples were those with searches for book titles published by the company, on which the site appeared in the search result way below other online book stores that sale the same titles, published by the company. Embarrassing, uh?
So the objective was clear: improved web design but still close to the original one, to which the existing customers were more or less used to, properly working and intuitive search, user registration and online ordering modules, overhauled content management system and much, much better search engine optimization – with user and search engine friendly URLs.

The implementation:

There was no sense of trying to modify the existing bugged web design, so we created a brand new one with user and search engine friendly urls and proper on page search engine optimization. As we expected and to the clients greatest delight a little more than a week after the redesigned site was launched, it started to top the search engines result pages on all its book titles and desired keywords.

Check the final result if you like how it looks or if you are interested in медицинска литература и учебници по медицина.

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